Insurance company that provides coverage for individuals, families, corporates, and SMEs. The company's website was redesigned to make the process of choosing and comparing insurance plans easier and more user-friendly. The result easy to use website that helps users make informed decisions about their insurance coverage..

MY ROLE

I was responsible for creating a warm and approachable design with a friendly color palette and approachable typography. I helped create plan pages that allow users to learn more about each plan and compare them to others, and I ensured that the website was mobile-responsive to meet the needs of COVAHealth's mobile-focused audience.

MY ROLE

Solo Designer

TIMELINE

2022

Problem Statement

Choosing and comparing insurance plans can be complex and overwhelming for individuals, families, corporates, and SMEs due to outdated and unintuitive website designs. There is a need for a redesigned website that simplifies the process, making it easier for users to explore, compare, and select insurance plans. The solution should incorporate a warm, approachable design with a friendly color palette and typography, provide clear, detailed plan comparisons, and ensure mobile responsiveness to cater to a mobile-focused audience.

Research

For research, I conducted a comprehensive analysis of competitor platforms, capturing screenshots of their features and examining each page to gain insights into their functionalities and design approaches.

https://www.figma.com/design/Q6spwuwgcV3VukKryR8HP4/COVA-HEALTH?node-id=303-785&node-type=FRAME&t=42Je5JfeGcq0y4mu-11

Planning

Information Architecture

created an information architecture based on the website’s required features.

https://www.figma.com/board/ZbqF1HuZYznnBcK6IIEe5G/Cova-Healthcare?node-id=1-807&node-type=SECTION&t=z6q9XMgwSNQp09X3-11

Initial Exploration

Wireframes

I developed wireframes for the homepage, About Us page, Location page, and Product Detail page.d a wireframe to outline the basic structure and layout.